Maybe one of the most efficient methods you can actually make use of is something that is quite old-fashioned, and that is called signage. Indeed, effective signage will help you to attain many of the advantages you would’ve gotten out of more costly methods.

What makes the difference between regular signage from the sort of signage that might provide you with potential customers is probably effectiveness. That means how effective your signage will be in conveying your real estate image could mean the difference in a huge marginal boost in your sales and leads.

Firstly, there is a positive aspect in the visual mileage you can get out of a real estate sign. This is important because if your sign isn’t half as visible as the other signs on the road, your leads will be less likely to see your sign, let alone remember what it says and what’s being presented.

Consequently, your sign will need a sign that will catch the eye. This can be achieved whilst still remaining true to the company’s general company identity. To do this you will need to manipulate the color, the style, and layout of your sign.

This also implies that though you would like it to be appealing aesthetically, you will have to place a premium on how readable the text is. The readability of the signage’s text doesn’t rely solely on the size and style of the text, but also the color combinations which are at work. There should be sufficient contrast between the color of the text and the color of the background so that the text can stand out from the background, without the colors being too overpowering. Make it a priority to utilize your logos and schemes over other combinations.

Furthermore, your sign’s text must be as simple as possible. This can help to ensure that your sign will be readable and able to be seen from a distance. This is vital especially if you are aiming potential customers who are just driving by.

More on Signage Advertising on the next page of our guide...