Along with the text’s visibility and content should also be the visibility of your company logo. This is also important as an indicator of whom is in charge in the sale of the property. So, visibility of your company logo can build your reputation in two ways—either by attracting new customers through the reputation behind the name, or that your company will be able to achieve added reputation from the absolute multitude and decency implied by your various signage in your properties. Try to make sure that you include important contact details sufficient enough to at least direct your potential customers towards your company.
Where your sign is parked or positioned is also very significant. The positioning of your sign will also affect the amount of appeal it can have, and even the amount of people who will be able to see your sign.
At the very best, you should get your sign positioned in such a way that will make it as easy as possible for your potential customer to step out of his or her car or break from his or her restful walk, and try to look at the ad and the property which are on offer. Should your sign be badly located, the effect will be that either the surroundings will distract the customer’s attention, or it will discourage them from trying to find out more about the property which is for sale.
So make sure to standardize the layout and appeal of your signage. This is due to the fact that your signage efforts will only translate to real leads if your sign ever solicits a recall. With effective designs, colors, and layouts, you’ll be sure that your customers will not forget about you.
Don’t be scared of taking risks and trying something a little special. Different things can be good and can go really far in setting you apart from the competition. Maybe you could try to put up something simple like “BUY ME” with the phone number and web address in a large enough font to be seen by pedestrians. If you try out new ideas, you will be sure to come up with novelty ideas that aren’t the same old normal signs!
Also, this recall and remembrance will help them to refer you to a friend or relative that might be interested in buying some property, or could make them remember you at the moment they’d want to buy a piece of real estate themselves. Take not for granted that the effectiveness of signage for any other business establishment has been proven to be effective more through the people’s word of mouth, than anything else.
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